The Philippines’ largest sports playground kicks off with pickleball and running.
SM Supermalls has unveiled the SM Active Hub, ushering in the nation’s largest sports experience, launched at the SM Mall of Asia (MOA) on March 9, 2025. This initiative, a concerted effort encompassing the Filipina CEO Circle’s 2025 Women’s Run PH at the SM MOA Concert Grounds and the annual SM2SM Run from SM Seaside City Cebu to SM City Cebu, drew a remarkable total of 30,000 participants across various activities and solidified its status as the biggest partnership and largest playground of its kind in the Philippines.
Thousands join various activities during the launch of SM Active Hub
The launch at SM MOA’s Music Hall showcased the SM Active Hub’s vision to revolutionize fitness and sports engagement nationwide. With 44 pickleball courts across 21 SM malls and 14 running hubs spanning the archipelago, the SM Active Hub boasts the nation’s widest coverage, bringing accessible and top-tier sports experiences to every Filipino.
“At SM Supermalls, we’re committed to creating spaces where Filipinos thrive, and today, we launch SM Active Hub – the Philippines’ largest sports playground. Starting with pickleball and running, the hub offers tournaments, fun runs, sports training, and wellness workshops for all ages and skill levels,” said SM Supermalls President Steven Tan.
Nation’s largest sports playground kicks off with pickleball and running
The launch event was a lively display of the hub’s offerings. Exhilarating pickleball exhibition matches highlighted the sport’s growing popularity, while various partner-run clubs gathered, promoting a sense of community.
The SM Active Hub’s impressive network of facilities includes running hubs at iconic locations like SM Mall of Asia, SM By the Bay, and SM Seaside City Cebu, among others. Pickleball enthusiasts can now enjoy the sport at home courts in SM North EDSA, SM Southmall, and various other SM malls nationwide.
Pickleball, a sport easily enjoyed by all ages, was a major highlight, with numerous players taking to the courts. The sheer scale of the 44 pickleball courts makes this the largest network of its kind in the country.
The nationwide coverage of the SM Active Hub, reaching from Tuguegarao to Davao, underscores SM Supermalls’ commitment to promoting a healthy and active lifestyle across the Philippines.
This initiative is supported by leading brands such as Toby’s Sports, Asics, Sports Central, Under Armour, Power Mac Center, Hydroaid, Daily Fix, But First, Coffee, and Taters, further emphasizing its significance.
This launch is just the beginning. SM Supermalls promises more venues and thrilling sports experiences to come, encouraging everyone to join the SM Active Hub community.
Download the SM Malls Online app to register for the SM Active Hub, discover upcoming events, and enjoy exclusive perks and offers from our tenants nationwide, while being part of the largest sports revolution in the Philippines.
