From March 24 to 28, 2025, AISIN ASIA PTE. LTD. Philippines Representative Office (AISIN), in collaboration with its valued sub-distributor First Asianmetals Corporation (FAMC), brought a wave of excitement to the Mindanao Region through a week-long activation that left a lasting impression on both customers and business partners.
This milestone event introduced AISIN’s latest Motorcycle Oil (MCO) to the region through a twofold approach: daytime roadshows at key retail locations and evening brand activations that brought together automotive professionals, shop owners, and potential business partners.
On the Road: Daytime Roadshow Activities
Each morning, the AISIN and FAMC team hit the ground running across five key cities, starting on March 24 at Mom Cycle Parts & Accessories, where the energy was instantly palpable. Customers flocked to the venue to take part in a variety of engaging activities, including free oil change labor, stickering services, on-the-spot games, and exclusive giveaways.
As the roadshow continued throughout the week, it made stops in participating shops like Hermie Motor Parts and Repair Shop, Nulgarage Shop, IJA Motor Parts, and 3F Motor Parts and Auto Supply. Each location welcomed enthusiastic crowds, eager to learn about AISIN’s latest offerings and to try the new motorcycle oil firsthand.
Figure 2. AISIN Roadshow DAY 2
Figure 3. AISIN Roadshow DAY 3
Figure 4. AISIN Roadshow DAY 4
These shops were not just event venues—they are already carrying AISIN Motorcycle Oil in their shelves, helping customers across the region gain easier access to high-performance products backed by Japanese engineering. The roadshow format proved highly effective in reaching grassroots customers, offering a personal touch that resonated well with the riding community.
Figure 5-8: Happy customers availing their AISIN Motorcycle Oil.
Customers actively participated in on-site promotions and were given firsthand experience of AISIN’s new high-performance Motorcycle Oil. The energy and turnout from each location exceeded expectations.
Figure 9: Customer participating in Booth Activities
Figure 10: Introducing Promos and Booth Activities
Figure 11: Flyering Activity
Figure 12: Stickering Activity
The roadshows were more than just product promotions—they were a celebration of trust, collaboration, and shared vision for raising the standard of motorcycle care in Mindanao.
Evenings of Engagement: Brand Activation Nights
While the sun set, the action didn’t stop. Each night from March 24 to 27, AISIN hosted a series of brand activation events tailored specifically for the automotive aftermarket community. These were held in top venues across the region—starting at Top Plaza Hotel, followed by Mardale Hotel, Badsbrotel Suites, and concluding at Palacio Del Sur.
Figure 13-14: Shop Owners attending AISIN’s VIP Night.
Figure 15: AISIN Product Display
These night events were designed as product knowledge seminars, introducing AISIN’s full lineup of automotive aftermarket products to FAMC’s network. Shop owners, supervisors, and mechanics were invited to exclusive sessions that featured product presentations, interactive games, raffles, and “Deal of the Night” promos.
Figure 16-18: Shop Owners, Event Attendees during the program.
The sessions were led by Mr. Marlon Beraquit, AISIN’s Head of Product Planning, and Mr. Eddie Chiong, FAMC’s Vice President for Customer Relations. Their presentations focused on product applications, quality assurance, and how AISIN can be a valuable brand in both motorcycle and automotive maintenance businesses.
Figure 19: Mr. Marlon Beraquit (AISIN’s Head of Product Planning) illustrating AISIN’s Wide range of Products in Palacio Del Sur
Figure 20: Mr. Paul Salapantan (AISIN’s Consultant) giving his speech in Badsbrotel Suites
Mr Keisuke Fukuda, Chief Representative of AISIN Philippines, made a surprise appearance to thank the attendees for their time and partnership, further strengthening the relationship between AISIN and the Mindanao automotive community.
Figure 21: Mr. Keisuke Fukuda addressing a full house at Palacio Del Sur.
The atmosphere each night was lively and engaging, filled with excitement from start to finish. Guests were welcomed with a warm reception and treated to a dynamic program that blended fun with product learning.
Figure 22-23: Raffle Winners
Figure 24: AISIN Lootbags
These moments not only showcased AISIN’s commitment to quality and innovation but also created a lasting, enjoyable experience for every guest.
Building Bridges, One City at a Time
Throughout the week, AISIN and FAMC were able to engage with over 200 participants, from end-users to business owners. The success of this campaign was made possible through FAMC’s strong network and on-ground coordination. More importantly, this initiative allowed AISIN to bring its products closer to consumers in the region, with better pricing and availability thanks to direct distribution partnerships.
AISIN is thrilled with the results and is already looking forward to the next wave of regional engagements. For inquiries, collaborations, or dealership opportunities, message us directly through our Facebook Page, and let’s grow together.
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