Collaboration connects EastWest with 20,000 healthcare professionals nationwide through financing and payment solutions
EastWest has partnered with healthcare technology platforms SeriousMD and NowServing to expand its Healthcare Ecosystem initiative, connecting the Bank with an estimated 20,000 healthcare professionals across the country.
The partnership aims to make banking more accessible to doctors by integrating financial solutions into the platforms they already use to manage their practices and engage with patients. Initial initiatives include a loan referral program that provides access to EastWest financing and an embedded payment capability designed to simplify professional fee disbursements.
By combining EastWest’s banking, lending, payments, cash management, and wealth management capabilities with SeriousMD’s healthcare network, the collaboration creates new opportunities to support doctors throughout their professional and financial journeys.
The partnership aligns with EastWest’s strategy of building industry-focused ecosystems that extend beyond traditional banking relationships, helping customers address financial needs within the context of their professions and everyday lives.
“Doctors dedicate their time and expertise to caring for patients, but they also manage practices, finances, and important personal financial goals,” said EastWest CEO Jerry Ngo. “Through this partnership, we can make those financial needs simpler and more seamless so healthcare professionals can focus on what they do best.”
In addition to financing and payment solutions, the collaboration will create opportunities across deposits, cash management, and wealth solutions, enabling EastWest to support healthcare professionals at every stage of their financial journey.
“While SeriousMD provides the digital workflows needed to run a practice smoothly day-to-day, EastWest Bank delivers the specialized banking solutions to help those same practices scale,” said Bryan Co, Business Development Head of SeriousMD. “Together, we are answering our doctors’ call—ensuring the Philippine medical community has both the clinical technology and the financial backing to thrive.”
For EastWest, the collaboration marks another milestone in its Healthcare Ecosystem strategy, strengthening connections across the healthcare sector and delivering solutions that create value for doctors, clinics, healthcare institutions, and the communities they serve.

