From August 21-25, 2023, the SM Megatrade Hall buzzed with activity as the Department of Trade and Industry (DTI) hosted its much-anticipated National Trade Fair, themed “Go Green Go Local.” Among the notable attendees was Edwin “Daddy Ed” Coquilla, Environment Preservation Advocate of The Project Eight Initiative, who took part in this significant event dedicated to promoting sustainable practices and supporting local businesses.
A Gathering for Green Innovation and Local Prosperity
The DTI National Trade Fair, known for its commitment to highlighting the best of Filipino craftsmanship, took a step further this year by focusing on environmental sustainability. The event showcased a wide array of eco-friendly products and services, from biodegradable packaging to energy-efficient home solutions, all crafted by local entrepreneurs. These initiatives underscore the growing recognition that economic development must go hand in hand with environmental stewardship.
Daddy Ed’s presence at the event reinforced The Project Eight Initiative’s dedication to environmental preservation. As an advocate, he actively engaged with exhibitors, discussing innovative solutions that not only support local industries but also contribute to the protection of our natural resources. His advocacy aligns with the fair’s theme, emphasizing that going green is not just a trend but a necessary path toward a sustainable future.
Leadership in Action: Undersecretary Cristina Aldeguer-Roque
One of the highlights of the event was the participation of Undersecretary Cristina Aldeguer-Roque, who has officially taken on the role of Acting Secretary of the Department of Trade and Industry (DTI). Undersecretary Roque’s leadership in promoting green initiatives and supporting local businesses was evident throughout the fair. Her vision for a more sustainable and inclusive economic landscape is truly inspiring, and her efforts have already made significant impacts in the fields of environmental sustainability and local enterprise development.
In a photo taken during the event, Daddy Ed is seen alongside Undersecretary Roque, capturing a moment that symbolizes the collaboration between government leaders and grassroots advocates like him. This partnership is crucial in driving forward the shared goals of environmental preservation and economic growth.
Eco-Friendly Innovations on Display
The fair featured numerous items that are not only good for the economy but also beneficial for the environment. Products like reusable bamboo straws, organic personal care items, and upcycled furniture were showcased, demonstrating that sustainability and innovation can coexist. These eco-friendly products represent a shift in consumer behavior, where more Filipinos are now choosing to support green alternatives that minimize environmental impact.
Daddy Ed’s involvement in the event also highlighted the importance of educating the public on sustainable practices. By promoting the use of environmentally-friendly products, he hopes to inspire more people to make conscious choices that will contribute to the preservation of our planet for future generations.
A Continuing Commitment to Sustainability
As the Go Green Go Local event concluded, it left behind a strong message: sustainability is the way forward, and everyone has a role to play. For Daddy Ed and The Project Eight Initiative, this event was not just an opportunity to support local businesses, but a platform to advocate for a greener, more sustainable Philippines.
The DTI’s commitment to integrating environmental considerations into trade and industry development, as championed by leaders like Undersecretary Roque, serves as a beacon of hope. With advocates like Daddy Ed leading the charge, the journey towards a more sustainable future is well underway.
