A wave of color, music, and colorful pride filled SM City Santa Rosa as the mall hosted its biggest and brightest celebration of the LGBTQIA+ community to date — Pride Pheerayde 2025. The event, held in celebration of Pride Month, marked a historic first among SM malls in Laguna, and drew an overwhelming show of support from the community, local leaders, and partner organizations.
With the theme “Celebrate Pride Love,” the event turned the mall amphitheater was transformed into a hub of celebration and entertainment. Attendees were treated to a dynamic lineup of performances by talented drag queens, youth advocates, artists, and allies—bringing color, creativity, and courage to every corner of the celebration.
A true show stoppers were the Milaor Gay Majorettes from Camarines Sur, commanding attention in heels and sequins, a fierce drag majorette leads the way at Pride Pheerayde 2025 in SM City Santa Rosa.
Among the notable guests who showed their support were Santa Rosa Vice Mayor Arnold B. Arcillas and City Tourism Officer Ms. Gina Bonifacio-Madin. The event also welcomed members of the media, call center communities, LGBTQIA+ advocates, Laguna-based community partners, and mallgoers — all of whom joined the festivities with energy, warmth, and a shared spirit of pride. Pride Pheerayde 2025 was indeed a groundbreaking celebration of inclusion and love
SM Supermalls Executive Vice-President for Marketing, Joaquin San Agustin (left); Santa Rosa, Laguna Vice Mayor Arnold Arcillas (center) and Senior Assistant Vice-President for Marketing Operations, Ritzgerald Gonzales (right) proudly wave the Pride flag during Pride Pheerayde 2025 at SM City Santa Rosa.
With their electrifying performances, Pride Pheerayde Drag Queens breathe life into the celebration, becoming beacons of boldness and self-expression. Their artistry not only captivates the audience but also embodies the event’s powerful message: that every person deserves to shine in their true colors.
San Pablo represents! delegates from the City of Seven Lakes joined the Pride Parade in full color and full spirit —more than just participants, they stood as strong allies of the cause, walking in solidarity for equality, acceptance, and safe spaces for all- showing that in every city, love wins and everyone belongs
SM Supermalls continues its nationwide commitment to diversity, equity, and inclusion — reminding us all that Pride is not just a one-day celebration, but a daily movement to create safe, welcoming spaces where everyone belongs.
#PridePheerayde2025 #SMCitySantaRosa #CelebratePrideLove #CelebrateWithPride #MallForAll #LoveWins #SafeSpacesForEveryone
