May 21, 2024
 

Regional home improvement retailer MR.DIY has once again been honored with the “Top Home Improvement Retail Brand Awards’ Regional Award Category” at the World Branding Awards. This recognition highlights MR D.I.Y.’s brand leadership across four key markets: Malaysia, Thailand, Indonesia, and the Philippines.

This marks the Group’s sixth World Branding Award. In 2022 and 2021, MR.DIY secured WBA’s Regional Award in the home improvement retail brand category. In the three years preceding that, it received the national award in the same category. These six consecutive awards solidify the brand’s standing as Southeast Asia’s preferred home improvement store.

Michael Cohen MR D.I.Y. Indonesia’s Head of Commercial (right) receiving the Brand of the Year Award from World Branding Forum Chairman Richard Rowles (left) at Kensington Palace, London on behalf of the retailer

The World Branding Awards, organized by the World Branding Forum, recently held its 16th edition at Kensington Palace, London. In the 2023-2024 edition, with 1.3 million consumers and 765 brands from 66 countries competing across seven regions, the awards serve as a benchmark for global brand excellence. The Regional Award is bestowed upon brands holding simultaneous leadership positions in several countries within a specific geographic region, determined by brand valuation, consumer market research results, and public online voting.

Welcoming the accolade, MR D.I.Y. Philippines’ Senior Marketing Manager, Mark Charles Salecina, stated, “Achieving a World Branding Award in the consumer-driven home improvement retail brand category for the sixth time is no easy feat. It reflects our commitment to delivering outstanding value, excellent customer service, and engaging customer experiences consistently across multiple markets. With 3,000 stores across the four markets, it strongly validates our promise to provide customers with a breadth of everyday essentials at ‘Always Low Prices’ in convenient locations. MR.DIY stands alongside esteemed brands, adding to the distinction of our brand.”

“This award would not have been possible without the passion and dedication of our employees across the four markets, our global network of manufacturing and logistics partners, and most importantly, the 263 million customers in these markets who visit our stores every year. Our aim is to have a positive impact on the communities in which we operate, and awards like this serve as a timely reminder, especially in challenging times, that our daily efforts make a difference,” added Salecina.

Salecina extended congratulations to other award recipients at the World Branding Awards, emphasizing that it is a significant honor for MR D.I.Y. to be recognized alongside them.

MR.DIY originated in Malaysia in 2005 as a traditional hardware store. Today, it is acknowledged as Southeast Asia’s favorite DIY store, boasting over 3,000 stores across the region and supported by a workforce of over 33,000 employees in various countries.

For more information, visit MR.DIY’s website at www.mrdiy.com/ph/ or its official Facebook page.

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